Privacy Policy

Last Updated

13 June 2026

Introduction

This Privacy Policy explains how Rift & Tide Africa collects, uses, stores, shares and protects personal information when you visit our website, send an enquiry, request a quote, make a booking, communicate with us or use our services.

Rift & Tide Africa is based at 90 Degrees By Tsavo, Embakasi, Nairobi. For privacy-related questions, contact info@riftandtideafrica.com or support@riftandtideafrica.com.

Information We May Collect

We may collect information that you provide directly, including:

• name;
• email address;
• phone number;
• country of residence;
• travel dates;
• number of travellers;
• ages of children where relevant;
• travel interests and preferences;
• budget guidance;
• dietary, mobility or health-related travel needs that you choose to share;
• passport or identity details where required for booking specific travel services;
• payment confirmation details, excluding full card information where processed by third-party payment providers;
• messages, enquiries and support requests.

We may also collect technical information when you use the website, such as browser type, device information, pages visited, approximate location, referral source and cookie data.

How We Use Personal Information

We use personal information to:

• respond to enquiries;
• prepare safari proposals and quotes;
• confirm bookings;
• arrange accommodation, transfers, permits, flights, guides and related services;
• communicate important travel information;
• provide customer support;
• process payments and invoices;
• comply with legal, tax, accounting and regulatory obligations;
• improve our website and services;
• send marketing communications where permitted;
• protect our business, travellers, suppliers and website from fraud, misuse or security risks.

Legal Basis for Processing

Depending on the situation, we may process personal information because:

• it is necessary to respond to your enquiry or perform a travel contract;
• you have given consent;
• we have a legitimate business interest in providing and improving our services;
• processing is required to comply with legal obligations;
• processing is necessary to protect vital interests in an emergency.

Sensitive Travel Information

Some travel planning may involve sensitive information, such as dietary requirements, allergies, mobility needs, medical concerns or accessibility requests. We only ask for such information where it is relevant to planning or delivering travel services. By sharing it with us, you allow us to use it for that purpose and, where necessary, to share it with relevant suppliers.

Sharing Information With Suppliers

To deliver travel services, we may share relevant information with trusted suppliers such as hotels, lodges, camps, transport providers, guides, airlines, park authorities, permit offices, payment processors and emergency service providers.

We share only the information reasonably needed for the service.

International Transfers

Because travel services may be delivered across Kenya, Tanzania, Uganda, Rwanda and other countries, personal information may be transferred or accessed outside your country of residence. We take reasonable steps to ensure that personal information is handled appropriately by the suppliers and service providers involved.

Marketing Communications

We may send travel inspiration, offers, updates or planning information if you have subscribed, requested it or where permitted by law. You can unsubscribe from marketing emails at any time using the unsubscribe link or by contacting us.

We do not sell personal information.

Cookies and Website Analytics

Our website may use cookies and similar technologies to support website functionality, analytics, performance and marketing. More information is available in our Cookie Policy.

Data Retention

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including booking administration, legal, accounting, tax, dispute resolution, fraud prevention and customer service purposes.

Security

We take reasonable administrative, technical and organisational measures to protect personal information. However, no website, email system or digital transmission is completely secure. Travellers should also take care when sending sensitive information by email or messaging platforms.

Your Rights

Depending on applicable law, you may have rights to:

• be informed about how your personal information is used;
• access personal information we hold about you;
• request correction of inaccurate information;
• request deletion where appropriate;
• object to certain processing;
• restrict certain processing;
• withdraw consent where processing is based on consent;
• request data portability where applicable;
• lodge a complaint with a relevant data protection authority.

If you wish to exercise these rights, contact support@riftandtideafrica.com.

Children’s Information

We may collect limited information about children where needed for family travel planning, rooming, pricing, permits, flights or supplier requirements. This information should be provided by a parent, guardian or authorised adult.

Third-Party Links

Our website may link to third-party websites, including official immigration portals, tourism authorities, payment providers or supplier websites. We are not responsible for the privacy practices of third-party websites.

Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will be published on this page.

Contact

Rift & Tide Africa Office: 90 Degrees By Tsavo, Embakasi, Nairobi Email: info@riftandtideafrica.com Support: support@riftandtideafrica.com Phone: +254713011458